Image: Loftie

Loftie Clock

Name: Loftie Clock
Brand: Loftie
Price: 199.99 USD
Availability: InStock

The Loftie Clock is a phone-free alarm clock with a two-phase alarm, a night-light and 100+ built-in sleep sounds, with no subscription, per Loftie. It suits people who want the phone off the nightstand and hate harsh alarms. Wirecutter names it its top alarm clock pick. It lists at $199.99.

$199.99 list price; shown on sale at $169.99. No subscription

Check price at Loftie

We may earn a commission from links on this page. Updated October 6, 2026.

Why we love it

It wakes you in two steps. WIRED found a 30-second first phase followed by a second alarm 9 minutes later, and Wirecutter found it among the best clocks it tested at gently waking testers.

It stays out of the way at night. Wirecutter found the display unobtrusive even at its brightest, and the night-light switches off with one button.

Everything is included. Loftie says there is no subscription and all features, including 100+ sounds, come with the clock.

Key features

Price: $199.99 list, $169.99 on sale, per Loftie
Alarm: Two-phase alarm with 28 tones, up to 24 alarms, per Wirecutter
Sounds: 100+ sleep sounds included, per Loftie
Subscription: None required, per Loftie
Power: Plug-in, with a backup battery of about 5 to 7 hours, per Loftie
Build: Polycarbonate shell, steel top grill, 1.8 lb, per Loftie
Warranty and returns: 1-year limited warranty, 30-day returns, per Loftie

The proof

Reviewed lab-tested volume and brightness across 11 alarm clocks and found the Loftie's volume range wide and its tones not painful even at the loudest setting. Source
A 2020 PLOS ONE survey of 50 people linked alarm sounds rated melodic to lower self-reported grogginess on waking, with no measured outcomes; it did not test the Loftie. Source

What owners say

4.8 out of 5 from 1,684 reviews on Loftie (the brand's own store). Source, checked October 6, 2026.
3.8 out of 5 from 988 reviews on Amazon. Source, checked October 6, 2026.

Worth knowing

Owners split: 4.8 stars on Loftie's store but 3.8 on Amazon, where 19% of ratings are 1 star. Reviewed found the night-light not bright enough for most people.

Best for

Phone-free bedrooms
People who dislike harsh alarms

Questions

Is the Loftie Clock worth it?

If you want a gentle, phone-free alarm, yes. Wirecutter names it its top alarm clock pick and Reviewed its best overall of 11 tested. At $199.99 list it costs more than most alarm clocks, and Amazon owners rate it 3.8 stars from 988 ratings.

Does the Loftie Clock need a subscription?

No. Loftie says there is no subscription and every feature, including 100+ sounds, comes with the clock. Older reviews, such as WIRED's in 2023, mention a paid membership for some content; Loftie's terms still describe an optional membership, but no price was published on the pages checked.

How does the Loftie two-phase alarm work?

A soft first alarm plays, then a second one follows to get you up. WIRED found the first phase lasts 30 seconds and the second sounds 9 minutes later. Wirecutter counted 28 tones across the two phases and up to 24 alarms.

Does the Loftie Clock need Wi-Fi?

Only to set it up and update it. Loftie says setup needs 2.4 GHz Wi-Fi, and Wirecutter found the app is needed only for first setup. A backup battery keeps it running for about 5 to 7 hours unplugged, per Loftie.