The Hatch Restore 3 is our pick for getting the phone out of the bedroom if you wake in the dark: Wirecutter measured a 140 lux sunrise. The Loftie Clock suits people who want a gentle two-phase alarm and 100+ sounds with no subscription, and Wirecutter names it its top alarm clock pick.
Updated October 6, 2026.
1. Hatch
$169.99 Hatch+ optional at $5.99 a month or $59.99 a year
Wirecutter measured 140 lux at 2 feet, tied for the brightest sunrise alarm it tested, and Tom's Guide names it its best overall sunrise alarm clock; full audio needs Hatch+.
2. Loftie
$199.99 list price; shown on sale at $169.99. No subscription
Wirecutter found it among the best clocks it tested at gently waking testers, and Loftie says all features and 100+ sounds come with no subscription.
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Choose Hatch for light, Loftie for sound. The Restore 3 costs $169.99 with a sunrise Wirecutter measured at 140 lux, but full audio needs Hatch+ at $59.99 a year. The Loftie lists at $199.99 with 100+ sounds, a two-phase alarm and no subscription, per Loftie.